Will I go back?

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I went grocery shopping at Kroger and after I paid for my things, I was handed these coupons. This form of sales promotion was pretty smart because the coupons I got were for items I purchased that night, therefore, I can use these coupons next time I go shopping. In this case, this promotion strengthened my relationship with the brand because it made me want to go back and shop at the same location and buy the same items again.

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