Beyoncé dominating Super Bowl 2016

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During the 2016 Super Bowl, Beyoncé not only demonstrated her uniqueness with a powerful halftime performance, but also through her Formation World Tour ad. Beyoncé became the first star to ever endorse her own brand by claiming a spot during the Super Bowl. This is my favorite Super Bowl ad because Beyoncé did something different and came out winning by having one of the highest-grossing music tours of all time. The branding strategy Beyoncé used to capture her fans attention and many others, proves why she is Queen Bee.

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