Being different is FINE!

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Diamond Candles is a brand that to me is a little odd and different, but definitely in a good way. This brand struck as a bit odd to me because of the name, Diamond Candles. Odd because when I read the name a few questions popped into my head, "Why that name? Is this candle made out of diamonds, or are there diamonds in it?" I later found out that this brand which I first thought of as a bit odd, was actually pretty genus. Diamond Candles is a brand that sells beautifully scented candles with a ring costing $10, $100, $1000 or $5000 in every order! This brand seems to have women as their target market, and clearly they are all about Diamond Candles! This brand made their odd name work because they are pleasing their target market, women, with two things that women clearly love, a beautiful scented candle and a surprise diamond ring inside. The odd name Diamond Candles doesn't distract from the message, but rather attracts women to keep on coming back and buying more! It's pretty obvious that maybe we can have it all.

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