The NIZUC Experience

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NIZUC is an award winning luxury resort in Cancun, Mexico I got the opportunity to stay at and experience. This ad that was recently posted by them is announcing a special dinner that is possible to have at the top resort, cooked by a top chef on valentines day. In this ad, the trend that was clearly represented is experience pursuits. Experience pursuits simply involves individuals who live a busy life style and at times feel the need to have a self-rewarding activity. Nowadays, individuals would rather do a small getaway over buying something expensive because they are on the search of an "experience". I feel that this is representing such trend because NIZUC is telling individuals to come experience an over the top dinner at on over the top resort on a special day; they are wanting people to "experience" what NIZUC is. I feel that this ad is indeed effective because of not only the simplicity and what it says, but because of who it's from. NIZUC is truly a one of a kind experience, and they aspire to share that experience with all.

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