A "Peaceful" Beach

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(Clow & Baack, 2016, p.126)

When it comes to visual Esperanto, an image can go through cultural differences and is much more powerful than a verbal description itself. This ad from the textbook appealed to me because it's an image of the beach, which is something I enjoy. It displays visual Esperanto because a visual of a beach can be viewed as "peaceful" to some and in other cultures "peaceful" can be snowy mountains.

Photo reference:
Clow, K. E., & Baack, D. (2016). Integrated Advertising, Promotion, and Marketing Communications(Seventh ed.).

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