ALS Ice Bucket Challenge

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The ALS Ice Bucket Challenge is an amazing form of viral marketing. This challenge not only brought awareness to the disease, but it also raised money and the research budget rose drastically to $96 million. Viral marketing is when a video that is posted just keeps passing on and on. This challenge was passed on numerous times and people shared their participation through YouTube videos and other forms of social media. Clearly this form of marketing was successful.

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