Jeep and Super Bowl 2018

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Jeep took an interesting approach with this Super Bowl ad. Jeep went with product attributes in its approach to positioning. This approach allowed Jeep to showcase the characteristics that sets this brand apart from others. In this commercial Jeep showed how fast it can be by out running a T-Rex, and how well it can drive in muddy off-road conditions. Consumers have the perception of Jeep being a perfect car for any time of conditions, and this commercial proves just that.

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