They got me!

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I'm going to Miami on a girls trip after graduation so I need to do some swimsuit shopping. I casually went through a couple of pages on Instagram when They Got Me! Yes, ads started popping up on my feed even when I was no longer on the site. This is a form of behavioral targeting, the past sites I visited started sending ads to my feed to hook me and buy a swimsuit. Did they succeed? Yes... Yes they definitely did. So, you could say this form of digital marketing strategy was very effective in my case. At least I'm ready for Miami! 

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